© 2016 South Custom Reels


South Custom Reels is a trading name of James Wilson (Engravers) Ltd, Registered in England and Wales, Company Registration No. 1012046

James Wilson Engravers Ltd

South Custom Reels

Broom Road Business Park

Boom Road



BH12 4PA

March 13, 2018

We now stock self fit wooden handles for the new shimano power aero and shimano Ultegra Ci4+ XTC

October 8, 2017

Theres now no need to send off your reels for modification when you can get the custom look right at the home.

Our walnut handles and black aluminium collars are available in a self fit kit for the following reels.

Daiwa Basia

Shimano XTD

Shimano Ultegra Ci4+ 

Shimano Black...

June 30, 2017

Custom Matt Black Daiwa Basia Reels, powdercoated bail arm and anodised spools. With Delkim purple highlights.

June 27, 2017

Daiwa Basia Service and custom paint. Reels fully stripped down and all parts placed in ultrasonic tank. Rebuilt with new parts where required. And sprayed in 2k Galaxy Grey.

June 20, 2017

Daiwa 5000T Spare spools fitted with sprung loaded line clips and Carbon Washers

June 20, 2017

Century Neville Stealth Black Edition Buzzbars

Available in 2 rod and 3 rod setups these ultra-light weight Black Anodised Aluminum and Carbon Fibre buzzbars are finished in a 3K-3K woven carbon with Century’s low scratch custom coating. These start at an incredibly lig...

June 20, 2017

Steve Neville Mk3 Remote Bite Alarms

Steve Neville Mk3 Remote Bite Alarms are the latest and greatest version of these legendary alarms. Steve Neville Mk3 Remote Bite Alarms boast the same fantastic features that the 2010 version had but with the added bonus of an integ...

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